This is something to take into consideration when defining the strategy of your artists’ music releases. in 2021, its best performance since 1989. or the U.S.Įarnings from vinyl records reached the £86.5 million mark in the U.K. Is it worth going for physical music distribution now in the streaming era?ĭigital music is dominating the current global scene, but looking at last year’s worldwide music sales, we see that physical formats like vinyl records made a comeback in places like the U.K. To get your artists’ music on physical shops (releasing CDs, LPs, and Vinyl records), you’d need the service of a distributor specializing in these types of deliveries and with an extensive network of mail suppliers, and chain stores as well as independent music retailers. You can make your catalog available in physical or digital stores or include both of them in your distribution strategy to provide a better offer to your artists and increase revenues.
This is why before any music release your label makes, you’d first think about how and where you want your artists’ songs to be distributed. They still need to be signed to a record label or use the services of a third-party music distributor, or aggregator to do so.Īs a record label, you can provide your artists with these added values. If we pay attention to distribution, in particular, we see that artists can’t directly upload music to all existing streaming platforms. They offer all the necessary resources, expertise, and funding upfront to develop and market talent, providing support for recording, marketing, promotion, touring, merchandise, and distribution. Labels still are an essential piece to fuel any artist’s career. If we look at the current digital music scene, we see that plenty of independent artists prefer to record, launch, and promote their projects on their own, but they’re missing an important point: Record labels can accelerate and professionalize the entire distribution process and help them connect them with the right audience.
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How to release your artists’ music to reach audiences worldwide
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